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Proposals for HUL’s Open Network for Digital Commerce by four finalists of Lessons in Marketing Excellence
India's Marketing Challenge on Reducing Plastic Usage
This article is a review of a Business School competition sponsored by Hindustan Unilever and CNBC TV18. It explains the competition structure and the submissions made by the winning teams.
NBA Accreditation Process, Fees and Criteria
Proposals for Open Network for Digital Commerce by four finalists of CNBC TV 18 & HUL Lessons in Marketing Excellence
This article reviews the structure of business school Competitions, the benefits of participatng and how they contribute to the holistic development of students. It also identifies some Competitions that student can attempt.
This article is a review of a book based on a study commissioned by McKinsey and Company on what was excellent in American corporations and what others could learn from them.
This article reviews how Generative AI can be applied in different business domains to improve decision-making and business processes.
This article is a review of the journey of the human race in developing the discipline of manufacturing goods and the introduction of a string of the most amazing innovations.
This article reviews how the approach to managing human resources has evolved since the last century and how Artificial intelligence is transforming HR Practices in the 21st century.
This article is a review of the role of Analytics in helping businesses make data-driven decisions to optimize their marketing strategies and improve overall performance.
Review how AI and Machine Learning are being integrated into Power BI and Looker Studio for smarter insights.
This article is a review of the process of conceptualising, executing and reviewing an Online Marketing Campaign from defining Business Objectives, deciding on Marketing Channels, identifying Marketing Metrics, understanding classification of Marketing Metrics and how they may be sourced, arriving at Hygiene Metrics and finally narrowing down to Key Performance Indicators. The article also illustrates how the Customer Journey Map may be created.
This article explains how Google Analytics can be used to improve the performance of an online store