Brief details about the module
Staying in tune with trends in businesses is essential for the success of any organization.
Decision-making by capturing and analysing data is a megatrend that is disrupting the traditional
approach to business, catapulting smaller and new businesses to challenge established players. This
module will introduce participants to some of the most widely used predictive modelling techniques
and their core principles. This module attempts to form a solid foundation of predictive analytics,
which refers to tools and techniques for building statistical or machine learning models to make
predictions based on data. Participants will learn how to conduct exploratory data analysis to gain
insights and prepare data for predictive modelling, an essential skill valued in the business. The
module will facilitate participants learn how to summarize and visualise datasets using plots &
present results in a compelling and meaningful way.
Module Description
Google Looker Studio
is a versatile platform that transforms complex data sets into user-friendly reports. Here are some key features and uses:
Data Integration
Looker Studio allows seamless integration of data from multiple sources into a single platform. Users can connect to various data types using built-in and partner connectors.
Visualizations and Customization
Create compelling reports with graphics, tables, and bar charts. Customize your reports by adding explanatory text, adjusting fonts, and choosing colors. Brand your reports with logos for a professional touch.
Collaboration and Sharing
Share reports and dashboards with individuals, teams, or even the wider audience. Collaborate in real time, enhancing decision-making and insights. Embed reports on web pages for easy access.
Enhanced Storytelling
Turn raw data into meaningful narratives using Looker Studio’s visualization tools. Explain data points effectively to clients by adding context and insights.
Module Description
With technology having taken giant strides in creating tools, technology, and devices that facilitate virtual interaction between the marketer and customer, digital marketing is now not just a choice but a compulsion for every marketer.
Digital marketing itself has taken a quantum leap from the generic SEO, SEM, SMM, and Affiliate Marketing tools offered by Google, Facebook and social media companies to artificial intelligence-based tools offered by Wix, Canva, Ubersuggest, Zoho, Hubspot and Hootsuite.
Facebook has created Metaverse, Amazon has created Alexa and Google has created Google Trends that can equip the marketer with unbiased, accurate and specific information about customers that is much needed to design a result oriented marketing strategy and promotional campaign. This course will be a blend of understanding the generic tools as well as new age tools, and also provide practical training on how to use them in real life scenarios to achieve the marketing and organizational goals.
Module Description
Financial Accounting imparts knowledge about the impacts of economic events, i. e., transactions in an entity on its financial state of affairs, earnings, and earning abilities. It helps participants to understand the concepts, processes, regulatory standards, etc. for identifying, measuring, recording and reporting transactions. It is considered to be the foundation upon which several courses in business management, such as Management Accounting, Corporate Finance, MIS for decision support system, etc. are built.
This module prepares participants to interpret and analyze financial statements for tasks such as credit and security analyses, lending and investment decisions, and other decisions that rely on financial data. This module explores in greater depth financial reporting from the perspective of financial statement users.
The contents of this module shall help business managers to meet such compliance. requirements, take decisions with long- and short-term ramifications, and effectively and efficiently discharge their stewardship role.
Module Description
Organizational behavior (OB) is a multidisciplinary field of study that focuses on understanding individual and group behavior within an organizational context. It examines how individuals, groups, and structures within an organization interact and influence each other. This course’s focus is on gaining an in-depth understanding of the impact of organizational structure, organizational culture, and change on individual behavior at the workplace. Gaining experience and a perspective on these global implications should result in beneficial managerial effectiveness and performance results.
Module Description
Developing the Sales Organization
Structuring and organizing your sales team. It includes defining roles, responsibilities, and reporting hierarchies.
Developing the Sales Strategy
Crafting a comprehensive plan that outlines how your sales force will achieve business goals.
Building a Responsive Sales Force
Fostering agility and adaptability in your sales team. This includes training, skill development, and staying updated with market trends.
Selling Formats
Choosing the right channels and methods for selling (e.g., direct sales, telemarketing, e-commerce).
Go-to-Market Strategy
Planning how your product/service will enter the market. This includes pricing, distribution, and promotional activities.
Territory Management
Allocating sales territories to team members. Balancing workload, customer density, and potential.
Personal Selling
Interacting directly with customers to understand their needs, educate them about products, and close deals.
Building a Sales Organization
Creating a culture of excellence, teamwork, and motivation within the sales team.
Sales Force Automation
Leveraging technology (such as CRM systems) to automate repetitive tasks, track leads, manage contacts, and analyze performance
